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Committee Purpose:
To work closely with the education committee to increase public awareness of evidenced-based fall prevention practices supported by the AFPC.
Responsibilities:
Establish strategic promotional materials and communications for public as well as professional relations, branding, advertising, marketing, design, or related services. This includes written, social media, printed, electronic, or graphic representations that use the AFPC name, logo, trademarks, service marks, or URLs to refer to any program, project, service, or operation of the AFPC. The PI committee is responsible for press release(s). Statements to the news media will be routed through and approved by the executive committee of the leadership council. Work with the membership committee chair to gain new AFPC members.
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